The welcoming to the web….the beginning of a New Era
The title of this blog says it all… the question might arise as to why now? Who is this new brand? And Why do this family come from an area that doesn’t even know how a vineyard looks??? The best word that can describe our new website is DEFIANCE, not to sound evil or anything, but to get the message across to all who read this as to how normal people whom think they can change the world actually changes the view of how the normal average guy can actually achieve through will, determination and hard work. The brand of Van Wykshof is one of those stories you just want to stop and think and ask yourself… Can’t I do the same? Or does this wine brand bring new hope for the Garden Route? If you actually think about it, this area has never even seen a commercial vine ever planted in this small town and now one family believes they can DEFINE all odds by actually doing so.
The brand is spearheaded by the great family values that had been implanted in the Van Wyk’s veins for centuries. Van Wykshof Wines is a brand of family wines who was launched in the town of George, the same year that this very town celebrated its bi-centenary festival….Two-hundred years is a very long time and actually more so for being the first family to get their label registered in South Africa. It took a lot of hard work, research, self-belief and tenacity only to get a label on a bottle to say the least; now we’re on the World Wide Web, a place where social media dominates and where information spreads within a blink of an eye. The future of this brand is unpredictable to say the least, but when you think how many obstacles has been overcome…you know that this brand will give its best to ensure the best fruit of the vine gets into that bottle and that each vintage is value for every penny spent.
The “word defiance” is a perfect way to describe this family-driven brand and the perfect welcome to the web. We want every person from each corner of the world and culture to feel welcome and relate to dreams coming true, Yes dreams, because mankind and nature is based on dreams, dreams to be the best, dreams to achieve your goals and dreams that you can unite this world through kindness. The vine symbolises “life” in many religions and for many cultures and that is what we are trying to capture in a bottle; the essence of life through the fruit of the vine. “Van Wykshof enters the web…” quite a good catch-phrase a ring announcer can use…Defiance, adversity, determination and good South African family values. The Coat of Arms feels like our shield when we compete against brands, it stands for allot come to think about it, the “Van Wyk Coat of Arms” is almost something we can use as reference for quality when competing against many a wine brand in such a competitive local and international market.
So welcome to our website and welcome Van Wykshof to the World Wide Web; a place where connecting is key and that is what we plan to do…Connect to our brand and you’ll connect to your dreams, goals and humanity…
Van Wykshof Wines…The Brand who makes you believe